Portuguese Franchising Association Awards Ceremony

The Franchising Awards 2024 ceremony took place on 11 July 2024 at SRS Legal's premises.

Organised by Maria Paula Milheirão, a partner at SRS Legal, the event was also attended by Pedro Rebelo de Sousa and Alexandra Valente, respectively Senior Partner and partner in charge of SRS's Corporate & Finance Department.

The head of the Portuguese Franchising Association, Cristina Matos, directed the whole event - which included several debates - and ensured that the prizes were awarded at the end.

Rogério Tavares, founder of the APF and a consultant at SRS Legal, was awarded the Portuguese Franchising Association's Honoris Causa Prize in recognition of his unique contribution to the development of franchising in Portugal. The award was presented by Maria Paula Milheirão, representing the APF, who was a member of the jury that decided the winners.